About ZielCreative

Graphic Design, Website Design and Development, Event Design, Photography, and Video

Early in my career, I noticed how much visual clutter existed in retail signage. Too many words, not enough clarity. I was drawn to the simplicity of strong logos and the brands built around them. As a photographer, I learned how to communicate without relying on text, and I kept wondering if that same thinking could translate into better design.

I wanted to be a designer who makes the message felt right away, without needing words. It is not about saying more. It is about making the message clear and immediate.

Hi, I’m Troy Ziel. I help organizations bring clarity and cohesion to their brand so everything they present to the world works together.

Over time, I’ve seen how quickly brands become fragmented. A website evolves. Marketing materials get redesigned. Messaging shifts. Eventually, the brand no longer reflects the quality of the work behind it.

That is where I come in.

I bring everything back into alignment so your brand reflects the level of work you actually deliver. Whether you’re a business owner, event coordinator, or marketing director, I support organizations with brand design, websites, environmental graphics, and visual storytelling across digital and print.

I work independently while delivering the experience and results of a full creative team. Clients work directly with me from the first conversation through the final delivery, keeping the thinking clear and the process efficient. I bring reliability, hands-on care, and over two decades of experience across design, media, and visual storytelling.

I also offer product photography, business headshots, event coverage, and video tours, especially for local businesses in Las Vegas.

Based in Las Vegas, Supporting Clients Nationwide

Based in Las Vegas, Nevada, I serve clients locally and across the United States. I was born and raised in the San Francisco Bay Area, where I’ve built many long-term client relationships over the past two decades. Although Las Vegas is now home, I frequently return to the Bay Area to stay connected with those clients and collaborators. No matter where you’re located, I’m just a message away and always happy to connect.

A black and white composite image shows a sprawling city depicting the Las Vegas Strip with a straight road leading to a cluster of buildings, mountains in the background, and an enormous moon dominating the sky.
About ZielCreative - Troy Ziel, Graphic Designer, web developer, and photographer in Norway
Troy Ziel in Reine, Lofuten Islands, Norway.

BIOGRAPHY – TROY ZIEL

Creative by Nature. Intentional by Design.

Troy Ziel is the creative force behind ZielCreative, a boutique design and web development studio where visual language guides the experience—leading audiences with clarity, beauty, and intent. With a Bachelor of Fine Arts in Photography and decades of experience across branding, web, and visual media, Troy brings a rare fluency in visual language shaped by a lifelong pursuit of capturing beauty and story through the lens. He approaches every design project with a storyteller’s instinct and a craftsman’s precision, from brand identities to immersive digital experiences. Whatever the medium, his work is rooted in purpose, designed to resonate deeply, communicate clearly, and inspire meaningful connection.

Troy was born and raised in the San Francisco Bay Area, where he developed long-standing client partnerships and refined his multidisciplinary approach to design. In recent years, he relocated to Las Vegas to be closer to his aging parents to support them during this chapter of life—a decision grounded in love, loyalty, and a deep sense of gratitude.

Today, Troy runs ZielCreative from Las Vegas, where the desert light and open road fuel both his artistic spirit and entrepreneurial focus. In addition to client work, he is also building a fine art photography business—an ongoing passion project that allows him to share his visual storytelling with the world. Through limited edition prints, Troy brings beauty, stillness, and a sense of wonder into people’s spaces, while helping fund future creative expeditions that inspire his work. Whether collaborating with clients or capturing moments behind the lens, his purpose remains the same: to create visual experiences that elevate ideas, ignite curiosity, and expand awareness through meaningful, transformative design.

Two people are flying a small aircraft. Both are wearing dark shirts, sunglasses, and headset microphones. The person on the left is looking out the window and smiling, while the person on the right is focused on flying, with the sky visible through the window.
A group of eleven people, holding cameras, poses outdoors on a dirt path surrounded by greenery, with some standing and others crouching or sitting. A rainbow is visible in the background, and the group appears happy and relaxed.
Three people standing on a sandy beach with cliffs in the background. An adult, wearing a dark jacket, is in the center with arms around two children. One child is wearing black and the other a dark jacket and purple headband. The ocean and sky are visible.
A surreal black-and-white image blending multiple elements. A beach with waves crashing is combined with a forest of tall trees and a large moon in the sky, creating a dreamlike landscape. Various textures and shadows merge, adding to the image's mystical atmosphere.
A person stands with arms outstretched facing a vibrant sunset over a body of water. The sky is filled with purple, pink, and orange clouds, and distant mountains form a silhouette on the horizon. Rocks are visible in the foreground.
A landscape at sunrise with multiple hot air balloons floating in the sky. In the foreground, a hand appears to be pinching one of the balloons between the thumb and index finger, creating an optical illusion. Rolling hills and distant mountains are visible below.
A group of friends enjoys a sports game at a stadium. They are smiling and wearing San Francisco Giants baseball caps. The stands behind them are filled with spectators, and everyone appears to be having a good time.
An elderly couple is standing together in a forest. The man is wearing a blue polo shirt and glasses, while the woman is wearing a striped shirt and holding a large fern leaf. Both are smiling, with tall trees and a dirt path visible in the background.
A person wearing sunglasses and a blue jacket smiles at the camera with a scenic fjord in the background. The fjord is surrounded by towering, green mountains under a partly cloudy sky. Small houses dot the shoreline and water's edge.
Three people are smiling and holding glasses of red wine outdoors. Behind them, there is a scenic view of mountains and greenery. They appear to be enjoying a pleasant outdoor gathering.
A man with short dark hair and a beard smiles at the camera while holding a Canon DSLR. He stands outdoors with a scenic backdrop of a sunset over a body of water, surrounded by trees and hills. He is dressed warmly in a gray hoodie.
A person with short hair and a beard, wearing a short-sleeve shirt, leans on a couch inside a living room, showcasing two large photographs. The left photo depicts a person ascending colorful stairs, while the right photo shows a person in a beam of light within a dark space.
A person with a backpack stands on a grassy hilltop, gazing up at multiple colorful hot air balloons floating in a clear blue sky. Bushes and small trees frame the foreground, adding depth to the serene landscape.
Two people examine large printed sheets on a drafting table. They appear to be reviewing a set of designs or proofs, featuring images and text in a series of rectangular layouts. The workspace includes other equipment and papers around, with a stairway in the background.
A person wearing a blue jacket and gray hat walks down a metal staircase on a hillside, overlooking a vast green valley with mountains and a partly cloudy blue sky in the background.
A framed photograph showcases illuminated Supertree structures at Gardens by the Bay in Singapore against a twilight sky. The towering tree-like installations are adorned with vibrant purple and pink lights, connected by a winding skyway.
A tabby cat is sprawled out, sleeping on a cluttered desk. Behind the cat, a computer monitor displays a magazine layout, and a laptop with text on its screen is positioned to the left. A water bottle and other office items are also on the desk.
Troy Ziel in a winter jacket and beanie stands on a rocky shore, overlooking a serene glacial lagoon filled with icebergs under a dramatic cloudy sky. The landscape is captured in color, highlighting the contrast and textures. Jökulsárlón Glacier Lagoon, Iceland.
Troy Ziel stands with outstretched arms behind a waterfall, silhouetted against a colorful sunset sky. The scene includes lush green hills and a distant horizon, creating a sense of freedom and connection with nature.
Troy Ziel sitting at an outdoor cafe, holding a black coffee mug and smiling. He is wearing a dark sweatshirt and sitting at a table with a small potted plant nearby. A nautical-themed wall and menu are in the background.
Three people smiling in front of the illuminated Colosseum in Rome at dusk, with a blue evening sky and the ancient structure glowing warmly in the background.
A man wearing a blue jacket and patterned headscarf smiles in front of a dramatic canyon landscape, with rocky cliffs, a winding river, and grassy hills under a bright blue sky with scattered clouds.

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Troy Ziel in Iceland

Troy Ziel in Jökulsárlón Glacier Lagoon, Iceland.

About Troy Ziel

MY JOURNEY AS A DESIGNER, PHOTOGRAPHER, WORLD TRAVELER AND SEEKER OF BEAUTY AND STORY.

PERSONAL REFLECTIONS

Rooted in Art. Driven by Curiosity and Design.

Since before I can remember, I’ve had an insatiable curiosity and an urge to find creative expression for my life experiences. It is because of this that I found my path to becoming the designer, photographer and artist that I am today.

My curiosity has fueled a deep desire to travel the world extensively and use my photography and design to hone my skills as a storyteller. By expanding my boundaries, I’ve discovered so much about the human experience, what drives us, what makes us the same and what makes us fascinatingly different. These experiences have provided a deep well of inspiration that I can draw from in all of my creative and design work.

To me, creativity is a gift I get to use every day—to solve problems, shape ideas, and bring meaningful, beautiful work into the world. Whether I’m designing a logo, developing a website, or crafting my latest fine art print, I pour the same passion and attention into it all.

I believe that with the right mix of curiosity, creativity, and artistic intuition… great design naturally follows.

Please get in touch. I look forward to working with you!

A handwritten signature in cursive on a white background. The text appears to read "Troy Ziel" in a slightly tilted and flowing script.
A minimalist room features a rustic wooden bench with cushions and neutral-toned vases. Above the bench, a framed photograph of a twisted tree over rocks and greenery hangs on a plain white wall.
Twisted Cypress, Pacific Grove, CA

MY FINE ART PRINT SHOP IS COMING SOON – WANT FIRST ACCESS?

I’m launching an online shop featuring limited edition pieces of my Fine Art Photography prints. It’s opening soon. Sign up to get updates and exclusive early access.

Let’s Work Together

Tell Me More About Your Project and Let’s Put Some ZIEL Behind Your Creative!

You may email me directly or fill out the form below or grab a spot on my calendar for a quick discovery call focused on learning more about you and your goals.

Receive Creative Notes from the Studio

Occasional inspiration, photography, branding insights, visual storytelling,
and thoughtful updates from the world of ZielCreative.