Why a Logo Is Not a Brand
Most people shop for a logo. What their business actually needs is a brand. Here's the difference, why it matters, and what confusing the two quietly costs.
Bring Me the Small Stuff: Hiring a Designer for Small Projects
My portfolio shows the big projects. Most weeks are full of small ones. Retouching, newsletter graphics, one-off fixes: build your little list and send it over.
10 Signs Your Brand Has Outgrown Its Logo
Check off the signs that sound familiar and get your score. Some brands need a refresh, some need a rebrand, and some are fine as they are.
