Sohn San Francisco Investment Conference

The SOHN San Francisco Investment Conference needed a consistent, high-caliber visual identity to match its prestigious reputation and fundraising goals. With the event drawing top-tier financial leaders and donors, the creative needed to reflect that level of excellence across all brand touchpoints.

For 16 consecutive years, I have served as the lead graphic designer for the conference, collaborating closely with the lead event producer from Straus Events. Our partnership ensures all creative aspects—from visual branding to on-site signage—are executed in alignment with the conference’s vision, year after year.

Branding and Graphic Design: Developed and maintained the event’s visual identity, ensuring cohesion and a premium feel across all assets.

Environmental Graphics and Day-of Signage: Designed large-scale signage, directional graphics, and immersive display elements to enhance the guest experience and reinforce the event brand.

Marketing and Promotion: Created promotional materials and campaigns, both digital and print, to boost attendance and engage potential sponsors.

Website Design and Development: Built and maintained a user-friendly, visually cohesive website to support event logistics, registration, and information sharing.

Program Booklet Design: Designed the printed event program, including detailed speaker bios and an event schedule in a clean, engaging format.

Event Photography: Captured imagery during the conference to document the experience and support future marketing initiatives.

Creative Collaboration: Worked closely with the producer to ensure flawless creative execution, allowing him to focus on high-level strategy and logistics.

Since the rebrand and repositioning we introduced a few years ago, the conference has doubled in size and raised over $3.5 million for its beneficiaries. The strategic design system I developed has helped establish SOHN SF as a polished, successful, and impactful experience from first impression to final session.