Japantown San Francisco Website Design & Event Graphic Design

Website Design, Event Promotion, and Visual Storytelling for San Francisco’s Japantown

The Challenge: Connecting Visitors to a Historic Neighborhood

San Francisco’s Japantown is one of only three remaining Japantowns in the United States. To boost tourism, celebrate culture, and support local businesses, the Japantown Community Benefit District needed a new website that could serve both locals and visitors while honoring the area’s rich heritage.

The Approach

I was brought on to lead the visual design and web development effort. The goal was to create an intuitive and engaging platform that reflects Japantown’s unique identity, supports small business promotion, provides event visibility, and helps preserve the community’s cultural legacy through modern storytelling tools.

The Execution

Custom Website: Designed a modern, responsive site that celebrates Japantown’s cultural identity while ensuring an intuitive user experience.

Searchable Business Directory: Integrated a searchable database of local dining, shopping, and lodging options.

Event Graphics: Created promotional graphics for seasonal festivals and district-wide campaigns hosted at the Japan Center Malls.

Anime Festival Branding: Branded the San Francisco Anime Festival & Cosplay featuring renowned Japanese cosplayer REIKA.

Ongoing Website Maintenance: Continue to maintain and update the site to support community needs and seasonal initiatives.

CLIENT
JCBD
Japantown Community Benefit District

SCOPE OF WORK
Website Design and Development
UX/UI Design
Business Directory Integration
Seasonal Event Posters
Promotional Signage & Materials
Ongoing Website Maintenance

The maneki-neko (招き猫, lit. 'beckoning cat') is a common Japanese figurine which is often believed to bring good luck to the owner.
Japantown San Francisco Website Design - Responsive on all Devices
Graphic Illustration of San Francisco's Japantown's Peace Plaza

Special Event Graphic Design

Sumo Champions Exhibition Poster featuring world-renowned sumo wrestler Ulambayaryn Byambajav (Byamba)
San Francisco Anime Festival and Cosplay poster with cosplayers and Peace Pagoda graphic
Poster for Japan Day Festival 2023 depicting a stylized graphic of the pagoda in rich colors in San Francisco Japantown featuring Taiko, classical and folk dance, shamisen, and cultural performances at Peace Plaza
Spooktacular Halloween event poster for Japantown featuring kids in costumes, trick-or-treating, live DJ, games, and haunted crafts
Ad designed for Niche Bei News celebrating the 53rd Northern California Cherry Blossom Festival with pink floral design and gratitude message from Japan Center Malls
Illustrated calendar of special community events in San Francisco Japantown, featuring Children’s Day, Japan Day, Anime Cosplay, Origami Palooza, Sumo, Halloween, and Santa visits
Cherry Blossom Festival scavenger hunt poster for Japantown featuring mobile game instructions and kid-friendly edition
Illustrated calendar of special community events in San Francisco Japantown, featuring Children’s Day, Japan Day, Anime Cosplay, Origami Palooza, Sumo, Halloween, and Santa's Arrival
Origami Palooza event poster featuring colorful origami fish and contest details for workshops and challenges in Japantown East Mall

Branding the San Francisco Anime Festival & Cosplay Event

Sumo Champions Exhibition Poster featuring world-renowned sumo wrestler Ulambayaryn Byambajav (Byamba)
Colorful poster for the San Francisco Anime Festival & Cosplay featuring anime characters, futuristic landscapes, a large pink moon, and event sponsor logos, with bold stylized text and a Japan Center Malls logo.
Sumo Champions Exhibition Poster featuring world-renowned sumo wrestler Ulambayaryn Byambajav (Byamba)

Reika 麗華 Arikawa, a globally renowned cosplayer based in Japan, was the featured guest in the San Francisco Anime Festival & Cosplay campaign. Visit Reika’s Instagram here.

San Francisco Anime Festival & Cosplay poster featuring Reika, designed by Troy Ziel at ZielCreative for Japan Center Malls
San Francisco Anime Festival & Cosplay social media banner with Reika in blue costume, designed by Troy Ziel at ZielCreative for Japan Center Malls
San Francisco Anime Festival & Cosplay promo banner featuring Reika, designed by Troy Ziel at ZielCreative for Japan Center Malls
San Francisco Anime Festival & Cosplay event banner with Reika in blonde cosplay, designed by Troy Ziel at ZielCreative for Japan Center Malls
San Francisco Anime Festival & Cosplay banner featuring Reika in teal costume, designed by Troy Ziel at ZielCreative for Japan Center Malls
Five objects on a black background: a floral clutch, a pair of tan zori sandals, a pink origami crane, a cylindrical lantern with a floral pattern, and a tray of assorted sushi.
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