Helped McAfee Make a Splash at CES Las Vegas with High-Impact Environmental Graphics CES Across the Venetian Hotel and a Branded Restaurant Facade

Helped McAfee make a splash at CES by using high impact environmental graphics on a restaurant facade as well as the interior and throughout the Las Vegas Venetian Hotel.

The Challenge: Creating a Bold Brand Presence for McAfee’s CES Activation in a Multi-Zoned Venue

CES Las Vegas is all about standing out. For McAfee, that meant taking over interior and exterior spaces at the Venetian Hotel to make a memorable impression across multiple private and public zones. ZielCreative was brought in by DPEM to concept and produce cohesive environmental graphics and signage that worked across soundproof meeting rooms, a branded restaurant façade, demo stations, and even bookshelves — all while supporting the brand’s need for both visibility and discretion.

The Approach

Working in collaboration with the event production team, I developed a layered design strategy that balanced attention-grabbing graphics with clean brand messaging. This CES activation focused on layering high-impact visual storytelling through environmental graphics CES design — making sure every branded zone felt connected. Each zone — from private executive rooms to exterior-facing spaces — had its own function but remained visually connected through color, scale, and repetition. Custom graphics were developed for walls, windows, floors, mirrors, basketball hoops, and furniture elements to reinforce McAfee’s presence while offering flexibility across formats.

The Execution

Environmental Graphics Concept: Created a cohesive system of signage and visuals that extended across interior and exterior zones of the CES activation.

Window Decals and Wall Graphics: Designed custom graphics for hotel windows, glass partitions, bookshelves, and other surfaces to maximize branding visibility throughout the space.

Large-Scale Signage: Produced oversized elements for key focal points, including demo stations and the main restaurant façade.

Unique Applications: Applied graphics to non-traditional surfaces like soundproof panels, basketball hoops, and mirrors for a fully immersive brand environment.

Graphics Production and Installation: Prepared all assets for high-quality print and coordinated final production to ensure color consistency and correct scale across all touchpoints.

CLIENT
DPEM

SCOPE OF WORK
Concept of Design
Window Decals
Digital Graphics
Large-scale Signage
Basketball Hoop Graphics
Floor, Furniture and Mirror Graphics & Print Production

A bright red McAfee store front with large white McAfee logos and lettering. The entrance is centrally located, surrounded by reflective glass panels and gold accents. The interior appears well-lit, showcasing displays and products through the doorway.
A shopping mall hallway with a storefront featuring red branding for McAfee. The storefront has large red panels with the McAfee logo and name. The floor is tiled with white and brown patterns, and the ceiling is decorated with white light fixtures.
Entrance to a venue with the name “Delmonico” displayed above. Two open wooden doors reveal a decorated interior with a round red carpet featuring the McAfee logo and signage. Flanking the entrance are two standing banners that read “Welcome” with the McAfee logo.
Glass entrance to a McAfee office, featuring the McAfee logo and name in bold white letters on a red backdrop. The red design is accented with multiple shield icons, and the interior is subtly visible through the glass doors.
A dimly lit restaurant with wooden tables and plush brown leather booths, each featuring a large red McAfee panel with the slogan "Protect what matters." The decor includes dark wood paneling and ambient lighting, creating a warm and inviting atmosphere.
A modern, warmly lit lounge area with McAfee branding prominently displayed on a screen. The space features a mix of contemporary and rustic decor, including exposed light bulbs, a mosaic column, and comfortable seating. A computer setup is visible on the left.
A modern tech display booth with McAfee branding. The booth features red and white colors with computer monitors and promotional materials, set up in an elegant room with chandeliers and a patterned carpet. The background includes a bar area and tables.
A modern, brightly lit lounge with wooden tables and chairs. The ceiling features artistic wooden cube installations. Walls are adorned with McAfee security product banners. The ambiance is cozy with a mix of dark wood and leather accents.
A red vertical banner stands near a wooden wall. The banner displays the McAfee logo and the text "Welcome" at the top, followed by "Protect what matters" at the bottom. There are people in business attire seen in the background.
A glass wall with the McAfee logo on it, in front of a large, well-organized wine rack filled with numerous bottles. The arrangement of the wine bottles creates an eye-catching and structured background.
A glass panel featuring the McAfee logo etched on it, with the background blurred. The logo includes a shield icon above the word "McAfee." The lighting is warm and has a pinkish hue.
A modern office entrance with large red sliding doors featuring geometric patterns and logo designs. The partially open doors reveal a glimpse of the workspace inside, showcasing a contemporary, stylish interior. The setting exudes a professional ambiance.
A person is playing an arcade basketball game against a backdrop featuring the McAfee logo and the tagline "Protect what matters." The player, with their back to the camera, is shooting a basketball towards the hoop. A "Congratulations!!!" sign is visible in the background.
A busy convention hall filled with people walking and talking. Large McAfee posters featuring individuals interacting with technology line the beige and gold walls. The space is well-lit with high ceilings and a professional atmosphere.
McAfee Large Signage
A large CES sign hangs in a convention hall above red McAfee-branded booths with slogans like "Award-winning security," "Home network protection," and "Identity protection." The CES sign is blue, green, and white. The booths below emphasize McAfee's services.
A luxurious hotel lobby features a large, circular patterned floor and a grand chandelier. The ceiling depicts a sky scene. Red McAfee promotional banners line the walls, with the slogan "Protect what matters.

If you’re an event producer, event design agency or an event coordinator planning a high-visibility activation like CES, ZielCreative can support everything from full-scale design to large-format signage production. Whether you need end-to-end creative direction or simply want reliable, high-impact graphics for windows, walls, and custom installations, I bring the experience and execution to make your event stand out. For bold environmental graphics CES design that’s built to impress — let’s connect.

Environmental graphics and signage for McAfee CES Las Vegas event at the Venetian Hotel
A red horizontal band with multiple geometric shield-like shapes in varying sizes hanging down, transitioning from red at the top to black at the bottom on a white background.
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