Luxury Real Estate Photography & New Website Portfolio for Interior Designer & Home Stager Napoleon Home
Creating a Tailored Website and Luxury Property Photoshoot that Reflect an Interior Designer’s Signature Style
The Challenge: Clarifying the Brand of a Sought-After Interior Designer and Home Stager by Turning Word-of-Mouth Success into a Strategic Online Presence Showcasing Robert Grave’s Design Portfolio.
Robert Graves had built a strong reputation through word of mouth, but his talent remained largely offline. Despite growing demand from prospective clients—and repeated requests from his staff—it wasn’t until the need for a clearer sales tool became undeniable that he agreed to invest in a website. Our challenge was to translate two distinct facets of his business—high-end interior design and luxury home staging—into one cohesive online presence. The new site needed to elevate his visual portfolio, define and communicate his creative process, and relieve his team from repeatedly explaining how his services work. It was time to bring his expertise into the spotlight with clarity, elegance, and purpose.
The Approach
We began by overhauling the existing website, transforming it into a modern, editorial-style portfolio that conveys clarity, calm, and refinement. The homepage invites visitors to choose their path—Interior Design or Home Staging—allowing each audience to quickly identify with the services most relevant to them and explore without distraction.
To visually reinforce the brand, I photographed one of Robert’s beautifully staged properties with a focus on lighting, detail, and composition, echoing the visual language of high-end interior design magazines. The result brought his design vision to life online while capturing the elegance and precision that define his aesthetic.
The Execution
Custom Website Design: Built a clean, responsive portfolio site that integrates both interior design and home staging into one cohesive brand. The homepage allows visitors to self-select their path—Interior Design or Home Staging—with messaging tailored to each audience for a seamless user experience.
Luxury Real Estate & Interior Design Photography: Photographed one of Robert’s professionally staged homes in a clean, editorial style designed to reflect the look and feel of high-end interior design magazines. The visuals reinforced the brand’s refined aesthetic and elevated the website’s overall tone.
Defining the Design Process: Collaborated with Robert to clearly outline and visually communicate his approach to both services. This new content added professionalism and transparency that his previous site lacked, helping potential clients better understand his value.
Ongoing Collaboration: Continue to support Napoleon Home with website maintenance and ongoing luxury real estate photography and interior design photography for newly completed projects—ensuring his portfolio evolves alongside his growing business.
CLIENT
Napoleon Home
SCOPE OF WORK
Logo
Website Design
Interior Design Photography
Luxury Home Real Estate Photography

“The challenges small businesses face when launching a new website are very real, and Troy understood exactly how to guide us through the process. He created a website that felt both beautiful and easy to use while keeping everything organized, collaborative, and on track from start to finish. He was incredibly patient, accommodating, and genuinely enjoyable to work with. We came away feeling refreshed, excited, and proud of what we created together. You want Troy on your side for a project like this.”
— Robert Graves, Napoleon Home
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