Brand Identity and Sustainable Packaging Design for Wishnow Organic Teas

A Sustainable Tea Brand Rooted in Wishes, Ritual, and Everyday Magic — Expressed Through Mindful Packaging and Graphic Design

The Challenge: Creating an Organic Food Packaging Design for a Mission-Driven Tea Brand

Wishnow Organic Teas was founded with a mission of environmental stewardship and simple, mindful living. The challenge was to develop a brand identity and packaging system that reflected this ethos while standing out in the natural food market. The founder’s last name, Wishnow, inspired a story-driven approach centered on intention, ritual, and small acts of kindness — all while meeting strict sustainability goals across materials and production.

The Approach

I developed a brand identity rooted in softness, clarity, and intention. The logo was inspired by the act of making a wish — suggesting motion, breath, and transformation — while maintaining a clean, modern presence. The packaging design prioritized compostable and biodegradable materials, including refillable loose-leaf tea canisters for commercial clients and custom-crafted tagless tea bags. The result was a unified visual system that communicated both purpose and product.

The Execution

Logo and Visual Identity: Created a custom logo that reflects the brand’s mission of mindfulness and everyday magic, built for flexibility across product lines.

Package Design: Designed sustainable packaging solutions using biodegradable materials, including loose-leaf tins and eco-conscious tea bag wraps.

Product Labels: Developed a minimal, flexible label system to support small-batch production, ease of printing, and material efficiency.

Mission-Driven Messaging: Wrote and styled brand copy to reinforce the founder’s values, blending narrative and function across all design elements.

CLIENT
Wishnow Organic Teas

SCOPE OF WORK
Logo
Brand Development
Package Design
Product Labels

Wishnow Organic Teas logo featuring the words 'wishnow' in a stylized, lowercase font with the 'i' designed as a dandelion with seeds blowing away. Below, 'organic teas' is written in smaller green text.
Six colorful tea packages labeled Wishnow Organic Teas, each with a unique flavor: chamomile mint, cinnamon orange rooibos, lemon mate, earl grey, jasmine green, and breakfast blend, with positive affirmations.
organic food packaging design
A blue and white floral-patterned teacup filled with tea rests on a matching saucer. The background is a blue, textured surface.
A white cup filled with chamomile tea sits on a matching saucer against a light wooden background. The tea has three chamomile flowers floating on its surface, and a small sprig of fresh mint is placed on the rim of the cup.
A yellow and green box of Wishnow Organic Teas is displayed. The tea flavor is chamomile mint with the tagline "be peaceful." The box highlights that it offers a mindful approach to tea, featuring biodegradable tea bags with no string or tag.

Refillable loose-leaf tea canisters for commercial clients

Six metal canisters with latches are labeled with different Wishnow tea flavors: Jasmine Green, Chamomile Mint, Yerba Mate, Earl Grey, Cinnamon Orange Rooibos, and Breakfast Blend. The labels are colorful and include illustrations of tea leaves.

If you’re looking for organic food packaging design that blends sustainability, storytelling, and standout shelf appeal, let’s talk. ZielCreative helps food companies bring values to life through strategy, design, and visual systems built for today’s conscious consumer.

A close-up of a dandelion with some seeds blowing away against a black background, showing the motion of the seeds drifting in different directions.
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