Retail Graphic Design & Marketing Campaigns for Outlets of Maui Shopping Center

Retail Marketing and Graphic Design for a Destination Shopping Center in Lahaina, Maui — A Creative Collaboration with a Regional Marketing Director in the Heart of Hawaii

The Challenge: Driving Foot Traffic to Maui’s Only Waterfront Outlet Destination in Lahaina

Outlets of Maui needed to attract both local residents and global tourists seeking luxury brands to its open-air shopping center in Lahaina, on the west coast of Maui in the Hawaiian Islands. Located along the iconic Front Street, the center offered a rare oceanfront shopping experience. As the only retail destination of its kind on the island, the marketing director looked for bold, cohesive creative that could support year-round promotions, seasonal campaigns, and consistent brand storytelling across a range of media.

The Approach

Drawing on years of experience collaborating with marketing directors at regional malls, I partnered closely with the team to craft high-impact advertising, clear wayfinding signage, and engaging promotional campaigns. Each piece of work was designed to elevate the shopping experience while speaking to the vibrancy of Hawaiian culture and the oceanfront setting. Whether it was for a holiday promotion or a magazine placement, every visual reinforced the mall’s position as a must-visit destination.

The Execution

Advertising Campaigns: Created print and digital campaigns targeting both local Hawaiian residents and global travelers drawn to Maui’s luxury retail experience, with messaging tailored to seasonal promotions and destination travel patterns.

Retail Signage and Wayfinding: Designed large-scale environmental graphics and directional signage to guide foot traffic and enhance the open-air shopping experience along Lahaina’s bustling Front Street.

Travel and Regional Print Ads: Produced a series of full-page and fractional print advertisements for placement in tourism guides and lifestyle publications distributed across the Hawaiian Islands.

Marketing Plan and Annual Report: Designed a cohesive set of branded materials, including a polished annual report and visual marketing plan, to support the strategic communications needs of the regional marketing director and ownership group.

Holiday Promotions and Web Banners: Delivered a seasonal suite of print collateral, event graphics, and homepage banners to promote key retail moments and island-wide festivities throughout the year.

CLIENT
Outlets of Maui

SCOPE OF WORK
Advertising Campaigns
Signage
Magazine Print Ads
Annual Report & Marketing Plan
Website Home Banner
Holiday Campaign

Outlets of Maui was tragically lost in the Maui fires. This portfolio entry remains as a tribute to the vibrant community of Lahaina, the island of Maui, and the dedicated marketing team behind this beloved shopping destination. I am hopeful the rebuild plan will restore not only the property, but a sense of place for locals first and visitors second.

Flip Through the Leasing Brochure

retail shopping center graphic design event advertisement
graphic design event poster for Outlets of Maui Shopping Center
Annual Report Graphic Designed for Retail Shopping Center in Maui
Annual Report for Retail Shopping Center in Maui, Lahaina, Hawaii
retail shopping center graphic design event advertisement
An open magazine displays an advertisement for The Outlets at Maui. The ad features a woman in a striped dress, ocean waves, blue skies, cocktails, and offers for open-air outlet shopping and oceanfront dining. Text includes "Enjoy Open-Air Outlet Shopping and Oceanfront Dining.
A cluster of hibiscus flowers with one large red bloom in the center, flanked by two orange and two yellow blooms, and green leaves beneath, all set against a transparent background.
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