SAGE Veterinary Centers – Concord: Full-Scale Launch, Branding & Recruitment Campaign

From Groundbreaking to Grand Opening: Branding, Website, Video and Event Rollout for a State-of-the-Art Emergency Animal Hospital

The Challenge: Attracting Top Talent to Relocate and Work at SAGE Veterinary Centers Concord

SAGE Veterinary Centers (NVA) had just completed construction on a state-of-the-art emergency pet hospital and needed a full creative strategy to support talent recruitment and community awareness. With only a name and location confirmed, they needed a visual and messaging system that could attract top veterinary professionals and celebrate the new facility’s capabilities.

The Approach

I was brought in at the early planning stage to help SAGE Concord make a strong first impression with potential recruits, local partners, and the broader veterinary community. Starting with a recruitment-focused website, I developed a full visual system that extended across digital, print, photography, and video.

I led creative direction across all touchpoints, working closely with the internal team to craft messaging, visuals, and a cohesive look and feel for the hospital’s grand opening. From event materials to environmental branding, every piece was designed to communicate energy, professionalism, and care—qualities that reflect the experience SAGE delivers every day.

The Execution

Website Design: Developed a custom website centered on recruiting top veterinary talent, with messaging tailored to highlight the facility’s unique offerings and the appeal of living in Concord.

Lifestyle Photography: Photographed the team in action with pet patients, captured the energy of daily operations, and highlighted the hospital’s modern environment to support recruiting and outreach.

“Day in the Life” Video: Produced a cinematic walkthrough of the hospital’s routine operations—featuring staff, pets, and intimate moments of care to bring the facility’s mission to life on screen.

Commercial Photography: Shot polished architectural images of the hospital’s exterior and interior spaces—highlighting the modern design and professional environment for recruitment and promotional use.

Event Design and Production: Designed all materials for the grand opening, including signage, invites, and print collateral for guests and stakeholders and brought in an event producer to help create an unforgettable experience.

CLIENT
SAGE VETERINARY CENTERS (NVA)

SCOPE OF WORK
Website
Grand Opening Event Design
“A Day in the Life” Video Tour
Print Advertising
Messaging and Strategy
Staff Photoshoot
Pets Photoshoot
Video for Website and Ads

SAGE Staff

“Troy understood our vision and was able to jump in, take the lead, and get things done. Besides being fun to work with, the results he delivers consistently exceed expectations.”

— SAGE Concord Staff

Video – A day in the lives of SAGE Concord Staff and Pet Patients

Four digital devices display the SAGE Veterinary Centers website, featuring veterinary staff caring for dogs, hospital information, and job opportunities. Devices shown include a laptop, smartphone, desktop monitor, and tablet.

Website

Screenshot of a website for SAGE Concord featuring two women enjoying coffee outdoors, a navigation bar, an introduction to Concord and the Bay Area, a map, and images highlighting local attractions and lifestyle.
A medical facility webpage featuring images of advanced medical equipment, doctors collaborating, medical staff working together, and an outdoor scene promoting work-life balance. Text highlights technology, collaboration, and lifestyle benefits.

Brochures

A recruitment flyer for Sage Concord featuring doctors, medical equipment, and text promoting their new state-of-the-art veterinary care facility, job opportunities, and advanced technology in Concord, CA.
A flyer for Sage Concord features city images, a dog in a suitcase, family photos, job ad, and text highlighting Concord, California’s lifestyle, relocation support, and career opportunities in a suburban setting.

Ribbon Cutting Invitation and Photoshoot

A hand with scissors cuts a red ribbon in front of a modern building with a sign reading "Sage Open Hospital." Text below invites guests to a ribbon cutting ceremony for a new veterinary hospital in Concord, CA, on June 1.
A group of people stand smiling behind a ribbon labeled "SAGE Concord 2022" at the entrance of a building, as a man in the center prepares to cut the ribbon for an opening ceremony.
A black and white dog lies on a sidewalk next to a ribbon labeled "CONCORD 2022" and "SAGE Veterinary Centers," with a large pair of scissors nearby, suggesting a ribbon-cutting ceremony.

Grand Opening Graphics

Two digital flyers for SAGE Concord’s grand opening celebration feature gold confetti, white balloons, and three dogs in party hats. Details include date, time, location, event highlights, and RSVP information.

Grand Opening Event Design

Outdoor event setup with wooden arch, round tables with white cloths, and a large welcome sign for the new SPCA opening. A person crouches near a chair, trees and white fencing surround the area.
A large display board showcases photos of a veterinary facility, staff, and pets, with the text "Celebrating what we’ve built together!" Nearby, a man in sunglasses smiles and a poster reads "We Are SAGE." Outdoor event, sunny day.
A menu displayed on a table next to a small green potted plant, showing a list of passed menu items including cucumber bites, tri tip roullettes, roasted chicken sliders, ancho chili shrimp skewers, and more.
Three women smiling and posing together in front of a green backdrop decorated with large cartoon paw prints and a bone. A camera, champagne glasses, and table are visible in the foreground.
People chat near a white picket fence at an outdoor event. Behind them is a display board with photos and the text "Celebrating what we’ve built together!" Trees and greenery provide shade in the background.
Two smiling women holding drinks stand next to a “We Are SAGE” sign at an outdoor event. Several other people are in the background under trees and white tents on a sunny day.
A diverse group of people stand outdoors, smiling and holding glass awards. They pose together in front of green foliage and a hedge wall, with sunlight filtering through the trees above.
A man speaks at an outdoor event, standing at a podium with a "SAGE Veterinary Centers" sign. He gestures with one hand. An audience listens, and greenery and trees are in the background.

Photography – Architectural

A modern two-story building with green walls, glass entrance, and a “SAGE” sign. Accessible parking spaces and a flag are in front; trees and blue sky with clouds are in the background.
A clean, modern veterinary clinic exam room with medical equipment, light fixtures, exam tables, cabinets, and a window looking into another room. The space appears bright, organized, and ready for use.
A clean, modern veterinary surgery room with stainless steel tables, overhead surgical lights, medical equipment, and large windows overlooking trees and a parking lot.
A clean, modern waiting room with light green chairs, wood-style flooring, and large windows. A photo of a dog hangs on the wall, and a reception area is visible in the background.
A brightly lit hallway with light-colored walls and floors, decorated with large, colorful photos of a dog and a cat mounted on the right wall. Multiple doors line the corridor.

Photography – Pets

A small brown dog sits inside a SAGE Veterinary Centers gift bag on a reception desk, with the SAGE logo on the wall behind and a "Waiting Area" sign visible in the foreground.
A fluffy black and white dog stands on a veterinary exam table, looking into a microscope, with a green spiky toy nearby in a modern clinic setting.
A brown and white dog wearing a colorful rainbow collar sits on light green chairs in a bright room with large windows and a potted plant on the windowsill.
A happy husky with blue eyes sits on a blue mat in a veterinary exam room. A computer in the background displays "SAGE Veterinary Centers Pet Emergency." A toy lies in front of the dog.
A brown Labrador dog wearing a white fleece vest sits in front of two large, bright surgical lights in a veterinary clinic, looking alert with its tongue out.
A brown dog wearing a red and black harness stands on its hind legs with front paws on a veterinary hospital sign that reads "SAGE VETERINARY CENTERS PET EMERGENCY." Green plants are in the foreground.

Photography – Staff

A smiling woman with long gray hair and glasses stands in a bright, modern veterinary clinic wearing a gray SAGE jacket. Surgical lights and stainless steel tables are visible in the background.
A smiling woman in a SAGE-branded jacket stands in a bright veterinary clinic waiting area with light green chairs and large windows.
A woman with long red hair, wearing a black and white striped cardigan over a green shirt, stands smiling in a modern, well-lit medical or laboratory room with stainless steel equipment.
A smiling middle-aged man with short gray hair and a beard, wearing a purple and white plaid shirt, stands in front of a wooden-paneled wall and frosted glass.
A man wearing glasses and a light purple checkered shirt smiles while standing in a bright, modern medical or laboratory room with examination tables and equipment in the background.
A woman with long, light brown hair, wearing a blue jacket and a maroon turtleneck, smiles at the camera in a well-lit office. She is standing near a desk with some papers. Framed photos are on the wall behind her.
Four puppies of different breeds sit and lie next to each other on a white background, looking forward or downward.
Four dogs of different breeds sit in a row, each with their front paws resting on a black surface, looking down curiously. The background is plain white.
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