VitaliTi Wellness Branding Refresh & Lifestyle Photoshoot Campaign + Web Landing Pages

Creating a Strategic Lifestyle Brand System That Put Ti Caudron Front and Center—Inspiring Trust, Attracting New Clients, and Making Healthy Change Feel Achievable

The Challenge: Translating a Deep, Personalized Wellness Program into a Clear, Compelling Brand Experience

VitaliTi Wellness needed a strategic brand system that could reflect the depth of founder Ti Caudron’s wellness expertise while making it easier for new clients to understand the path forward. With multiple eating styles, personalized program options, and a passionate core audience of women over 40, the content was rich but needed structure. Our challenge was to build a lifestyle brand that inspired trust at first glance, simplified decision-making, and supported long-term engagement—without sacrificing nuance.

The Approach

We started by visually reintroducing Ti through a professional lifestyle photoshoot that positioned her as an approachable expert. Then we tackled the core of her business: the “Weight Loss Breakthrough” program. We clarified its structure and usability by creating an icon and color-coded identification system that aligned with eating styles and gender. This design system helped users immediately find the content relevant to them.

To generate interest and offer a clear entry point into her paid programs, we developed a free campaign called the “10 Day Smoothie Reset.” This included a dedicated landing page website and a fully designed 26-page Smoothie Reset Booklet. The booklet offered real value by teaching users how to create the perfect smoothie using Ti’s recommended supplements—building trust while encouraging next steps.

The Execution

Brand Development: Created a cohesive visual identity rooted in abundance, clarity, and the natural health benefits of Ti’s wellness philosophy. The brand messaging was crafted to resonate with women over 40, Ti’s core demographic, fostering trust and emotional connection.

Program Material Overhaul: Refreshed and reorganized course content for better usability, using iconography and color systems for quick identification.

10 Day Smoothie Reset Campaign: Designed a dedicated landing page and a 26-page educational booklet as a lead-generation tool, introducing clients to Ti’s expertise in an accessible way.

Lifestyle Photography: Conducted a lifestyle shoot of Ti to use across marketing channels and the website, adding a human, trustworthy connection to her offerings.

Ongoing Support: Delivered assets and brand guidelines for continued marketing, along with a scalable brand system that can grow as new programs are introduced.

CLIENT
VitaliTi Wellness

SCOPE OF WORK
Logo
Brand Development
Program Sub-Brands & Style Guides
26 Page Smoothie Reset Booklet
Revamped Messaging & Strategy
Print Advertising
Course Material Refresh
Identification System
Web Graphics
Lifestyle Photoshoot

LANDING PAGES

Weight Loss Breakthrough
10-Day Smoothie Reset
A woman named Ti Caudron with long, blonde hair is smiling in a kitchen. She is wearing a blue denim shirt. In the background, there are sunflowers in a vase, bowls of assorted vegetables, and fruits placed on a green countertop. The kitchen has wooden cabinets.

Troy is one of the sharpest creative minds I’ve worked with. He helped me simplify and elevate my brand while creating a suite of lead magnets that continue to bring in new clients. The photoshoot was an absolute highlight, and the images he captured are stunning and so useful in all of my marketing. If you’re lucky enough to get on his calendar, don’t hesitate.

— Dr. Ti Caudron. PhD, Vitaliti Wellness

wellness branding
A woman with long blonde hair, wearing a navy blue sleeveless top with white accents, holds a sunflower and lettuce in her arms. The background is a lush green hedge. The text reads, "Hi, I’m Ti Caudron, PhD, and I make weight loss inevitable.
A woman named Ti Caudron in a white dress is standing outdoors, raising a glass of green juice. She is next to a mosaic table with bowls of fresh fruits, vegetables, and flowers. The background features greenery and a house with large windows, with warm sunlight illuminating the scene.
A woman named Ti Caudron in a striped dress relaxes by a pool with her feet in the water, holding a drink with a yellow straw. Two colorful beach balls float nearby. She is lounging near two wicker chaise chairs with towels and a vase of yellow flowers on a side table.
A woman named Ti Caudron in a denim jacket pours a green smoothie from a blender into a glass in a kitchen. Fresh vegetables, fruits, and containers labeled "Designs for Health" are on the counter. The kitchen features wooden cabinets and a bowl of colorful produce in the background.

10-Day Smoothie Reset Landing Page

Three colorful health guides from VITALITI showcasing vibrant fruits, vegetables, and meals on their covers. Titles: "Quick Start Guide: Six Principals", "Complete Guide: Balance", and "Complete Guide: Keto Cleanse." Each cover features fresh, nutritious foods.

The Strategy
We redesigned the “Weight Loss Break Through” program to make it more user-friendly by introducing a system of icons and a color scheme that can be applied to all course materials. The icons and color scheme enable students to easily identify the materials that are relevant to their specific eating style and gender, allowing them to quickly find the information they need. This identification system was implemented to improve the overall user experience.

An infographic titled "Weight Loss Breakthrough!" displays three programs: Balance Plan, Keto Cleanse Eating Plan, and symbols indicating their target groups. Icons designate Balance Plan for men and women, Keto Cleanse for men and women, Men only, and Women only.

Weight Loss Breakthrough Landing Page

A laptop screen displays a weight loss program advertisement. The screen shows a countdown timer, a sign-up button, and the text: "People Don't Fail Diets. Diets Fail People." A person with their back turned stands outdoors, holding a bicycle handle, gazing at the sunset.
A vibrant banner for a weight loss program targeting women over 45. The left side shows a diverse group of women smiling and walking outdoors. The right side features a smiling woman holding a large bowl of vegetables, promoting a free masterclass on menu planning and recipes.
An infographic showing a color palette inspired by nature. It features color swatches with codes on the left and a blender on the right, labeled with vegetable and fruit layers like avocado, beet, and pepper. Below are the sliced foods that inspired the colors.
Assorted fresh vegetables, including bell peppers, lettuce, tomatoes, mushrooms, garlic, onion, and spinach, are arranged on a white background under the word "VITALITI" in colorful, modern letters.
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