CASE STUDY

Created a suite of support materials for a new mobile app, EatGreen, designed to connect millions of travelers with healthier, plant-based food options in airports worldwide.

ZielCreative collaborated with the founders to develop a look and feel for an identity system for the app, product mockups, marketing collateral, website landing page, and all pitch materials.

CLIENT
EatGreen

SCOPE OF WORK
Brand Identity
UI/UX
Product Development
Collateral
Website Landing Page Design

CASE STUDY

Connecting millions of travelers with healthier, plant-based food options 
in airports worldwide.

EatGreen was developed to meet the rapidly rising demand for easier access to healthy, sustainable menu options in mainstream venues, like airports. The plant-based food industry has soared in the past few years, driven in large part by millennial consumers who want healthier, more sustainable food choices, especially when traveling. Airports and their foodservice operators have taken notice of this massive market opportunity and many are getting on board by offering plant-based 
menu options. However they don’t highlight where or how to find them.

As devoted advocates of sustainability and plant-based alternatives, the founders of EatGreen saw the gap that exists between the demand for these foods and the ability to find them in dauntingly large venues. The seeds for the new app were sewn.

CLIENT
EatGreen

SCOPE OF WORK
Market Research
Business Strategy
Naming
Brand Strategy
Brand Identity
UI/UX
Product Development
Market Positioning
Content Development
Collateral
Website Design
Copywriting

Logo with the text "eat.green" in lowercase letters. The word "eat" is in white, and "green" is in dark green. A small orange dot separates the two words. The background is a light green color.
Logo with the text "eat.green" in lowercase letters. The word "eat" is in white, and "green" is in dark green. A small orange dot separates the two words. The background is a light green color.
A person is holding a smartphone while sitting next to an airplane window. The phone screen displays various app icons, including social media and messaging apps. In the top left corner, there's a spotlight on a green app icon with a leaf and bowl design.
A green business card with the company name "eat:green" and a contact named "Chris Audrio" is placed in front of a stack of similar cards. A smartphone displaying the same logo rests on top of the stack. The eat:green logotype design is also shown nearby.
A close-up of a smartphone screen displaying various app icons such as Mail, Maps, Home, Photos, Weather, Camera, News, and Health. The time displayed is 1:20. The phone has a sleek design with a notch at the top. The background is light gray.
Smartphone screen displaying the "eat green" application logo, featuring a green bowl with leaves emerging from it. The screen background is white, and the phone rests on a light-colored surface.
Three smartphones display different screens of a "eat-green" app. The screens show options for organic and healthy restaurants at various airports: Seattle, San Francisco, and Oakland, as well as a map. The backgrounds are dark, highlighting the screens.
A diagram with a propeller in the center is divided into three sections: Discovery & Purchase (orange), Consultation (blue), and Marketing Channel (green). The text "360° Solution" is below. The background shows an airplane wing over a cloudy sky during sunset.
A collage of slides and images from a business presentation about "Eat-Green," a platform for airport and airline services. It showcases product benefits, competitive advantages, market validation, and mobile app interfaces, with visuals of people and infographics.
A desktop monitor shows a website for "eat-green," a mobile app promoting healthy, plant-based food options in airports. The screen displays a phone with the app logo, flanked by photos of a woman using the app. A captioned banner highlights the app's purpose.
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