CASE STUDY
Created a suite of support materials for a new mobile app, EatGreen, designed to connect millions of travelers with healthier, plant-based food options in airports worldwide.
ZielCreative collaborated with the founders to develop a look and feel for an identity system for the app, product mockups, marketing collateral, website landing page, and all pitch materials.
CLIENT
EatGreen
SCOPE OF WORK
Brand Identity
UI/UX
Product Development
Collateral
Website Landing Page Design
CASE STUDY
Connecting millions of travelers with healthier, plant-based food options in airports worldwide.
EatGreen was developed to meet the rapidly rising demand for easier access to healthy, sustainable menu options in mainstream venues, like airports. The plant-based food industry has soared in the past few years, driven in large part by millennial consumers who want healthier, more sustainable food choices, especially when traveling. Airports and their foodservice operators have taken notice of this massive market opportunity and many are getting on board by offering plant-based menu options. However they don’t highlight where or how to find them.
As devoted advocates of sustainability and plant-based alternatives, the founders of EatGreen saw the gap that exists between the demand for these foods and the ability to find them in dauntingly large venues. The seeds for the new app were sewn.
CLIENT
EatGreen
SCOPE OF WORK
Market Research
Business Strategy
Naming
Brand Strategy
Brand Identity
UI/UX
Product Development
Market Positioning
Content Development
Collateral
Website Design
Copywriting
