COMPREHENSIVE CASE STUDY
Help GoWall, a cloud-based meeting productivity tool, find its voice in a crowded marketplace.
We started with a guided branding process as a basis for building an impactful brand story, positioning strategy, and establishing alignment with key members of the GoWall team. It was imperative to determine the core attributes that set GoWall apart in a very crowded environment of collaboration tools. We needed to define both the practical as well as the emotional benefits of using the app and clearly communicate its value to key target enterprise customers as well as end users.
A logo, identity system, messaging platform, and content strategy were established and used to build a comprehensive e-commerce website portal that supported product positioning and direct sales..
CLIENT
GoWall
SCOPE OF WORK
Brand Strategy
Marketing Strategy
Visual Identity System
Content Development
Website Design/Development
Copywriting
Demand Generation
Product Development
Email Marketing
MESSAGING
“We make a difference by empowering everyone in a meeting to participate and be heard.”
MESSAGING
“We make a difference by empowering everyone in a meeting to participate and be heard.”
WEBSITE AND CUSTOMER PORTAL
GoWall.com
As a focal point of marketing activities, the website served to attract, educate, and convert target customers. It also served as a customer support portal. Tracking tools and a CRM were used to measure the effectiveness of our launch programs.
CONCEPTUAL IMAGERY
We used digital illustration to express GoWall’s unique UI and key value promises such as:
– Focused Conversations
– 100% Participation
– Measurable ROI
EMAIL MARKETING AND COLLATERAL
It’s unanimous:
Everyone likes meetings that are focused, engaging and produce real-time results!
