CASE STUDY FOR MCAFEE AT CES LAS VEGAS

Helped McAfee make a splash at CES by using high impact environmental graphics on a restaurant facade as well as the interior and throughout the Las Vegas Venetian Hotel.

Exhibiting at CES Las Vegas means making a statement. ZielCreative was hired to work on the concept and production of all decals and signs. The interior was divided into several spaces so business could be conducted privately which provided additional opportunities for signage and branding. Graphics were created for display on sound proof meeting booths, demo stations, exterior and interior windows, walls and book shelves. The main objective was to make sure McAfee stood out, and they did — in spades.