CASE STUDY FOR WISHNOW ORGANIC TEAS

Make a wish and blow on a dandelion so that it’s carried far and wide with the wind. That became the creative concept behind the brand identity and packaging for this sustainable tea product line.

It so happens that the client’s last name is Wishnow which gave us a perfect basis for working a little magic into the product logo. The mission of the founder was based on mindfulness and environmental stewardship. This was expressed by offering refillable loose-leaf tea canisters to commercial customers and creating tea bags without strings or labels. All packaging was 100% biodegradable.

CLIENT
Wishnow Organic Teas

SCOPE OF WORK
Logo
Brand Development
Package Design
Product Labels

Wishnow Organic Teas logo featuring the words 'wishnow' in a stylized, lowercase font with the 'i' designed as a dandelion with seeds blowing away. Below, 'organic teas' is written in smaller green text.
A box of Wishnow organic teas, featuring their Earl Grey black tea. The packaging is green and purple, adorned with leaf patterns. It includes the phrases: "be ambitious" and "A mindful approach to tea". The box highlights biodegradable tea bags and organic ingredients.
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A yellow and green box of Wishnow Organic Teas is displayed. The tea flavor is chamomile mint with the tagline "be peaceful." The box highlights that it offers a mindful approach to tea, featuring biodegradable tea bags with no string or tag.
Six metal canisters with latches are labeled with different Wishnow tea flavors: Jasmine Green, Chamomile Mint, Yerba Mate, Earl Grey, Cinnamon Orange Rooibos, and Breakfast Blend. The labels are colorful and include illustrations of tea leaves.
The image shows six boxes of Wishnow organic teas arranged in a line on a wooden surface. Each box is a different color and flavor: spicy, chamomile mint, cinnamon orange, lemon mint, green tea, and breakfast blend. The brand name is displayed above the boxes.
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