Make a wish and blow on a dandelion so that it’s carried far and wide with the wind. That became the creative concept behind the brand identity and packaging for this sustainable tea product line.
It so happens that the client’s last name is Wishnow which gave us a perfect basis for working a little magic into the product logo. The mission of the founder was based on mindfulness and environmental stewardship. This was expressed by offering refillable loose-leaf tea canisters to commercial customers and creating tea bags without strings or labels. All packaging was 100% biodegradable.