Website Design that is Strategic,
Impactful, and Built for Results

Oceanswell Opportunities needed a website that could bring together executive coaching, cyber advisory, and scuba instruction into one cohesive and trustworthy online experience. Built in WordPress, the site was carefully structured to support three distinct service areas while maintaining clarity, consistency, and intuitive navigation throughout. Inspired by the natural swelling of the ocean, the visual direction combines professionalism with a sense of movement, growth, and personal transformation. The result is a polished digital presence designed to establish credibility from the very first impression while supporting future expansion across services, content, and client outreach.

During the strategy phase of this project, I recognized that Julie's pergola offerings had the potential to stand alone as their own brand. In collaboration with her, we developed Pergolas by Julie, along with a dedicated website to spotlight her full range of custom shade solutions.

This was one of my larger builds, with more than 18 pages. Getting the content structured and organized was a critical strategic move, allowing visitors to navigate easily and find exactly what they need. I also designed the site to be scalable, giving Julie room to grow her offerings. That foresight paid off—she recently added an awning product line, and the site seamlessly adapted to support it.

Pergolas by Julie has grown into a distinct and successful brand identity—one that now leads much of her design work and client engagement.

Before the website design Shyft needed packaging designed for their two products. The packaging needed to feel credible, calming, and premium while helping the products stand out both online and on shelves. Following the packaging phase, I designed and developed a custom Shopify website that expanded the brand into a cohesive ecommerce experience. Inspired by nature, organic forms, and holistic wellness, the site combines immersive imagery, educational storytelling, and intuitive shopping flows to help communicate the brand’s mission and product philosophy clearly. From packaging design to ecommerce development, every touchpoint was designed to work together as one connected wellness brand experience.

StoryGems needed a digital presence that felt less like a traditional coaching website and more like a sanctuary for healing, reflection, and personal transformation. Built around storytelling, archetypes, shadow work, and emotional healing, the challenge was creating a website experience that could communicate depth, warmth, and trust while guiding visitors through a wide range of offerings without overwhelming them. The visual direction blends softness, symbolism, and spacious design with grounded structure and intuitive navigation. Organic textures, immersive imagery, and layered storytelling were used throughout the site to create an atmosphere that feels contemplative, emotionally resonant, and aligned with the deeply personal nature of the work. The result is a calming, immersive digital experience designed to support connection, curiosity, and transformation from the very first interaction.

Wear Are You? Clothing Co. began with five sayings, a point of view, and an idea for putting meaningful messages out into the world. There was no visual identity, no finished apparel, and no website. ZielCreative first transformed each saying into a distinctive graphic concept designed to work across T-shirts and apparel, establishing the color, typography, and visual language of the brand along the way. Once the collection was defined, I designed and built the Shopify e-commerce store from the ground up, creating a shopping experience that feels colorful, expressive, and easy to navigate. I also developed the visual direction for the product presentation, placing the designs into styled, model-based imagery that brings the collection to life and helps customers imagine wearing the message themselves. Shopify back end development and product integrations completed in collaboration with Liza Leeds of StoryGems.

For this San Francisco–based luxury staging and interior design firm, I created a custom website and captured on-location photography to bring the elegance and artistry of their work to life online. Led by principal designer (and longtime friend) Robert Graves, Napoleon at Home is known for refined interiors that blend eclectic charm with timeless sophistication.

Through thoughtful copywriting, page design, typography, and immersive visuals, the new site showcases their portfolio in a way that feels elevated, intuitive, and aligned with the brand's ethos—inviting, sophisticated, and rooted in thoughtful design.

When my sister, Dr. Celia Ziel, and her husband Dr. Peter Miller needed a modern website to reflect the advanced care they provide, they asked me to lead the redesign. The goal was to create a welcoming, professional site that highlights both their personal approach and cutting-edge technology.

We brought forward what had been missing: state-of-the-art diagnostic services like Optomap® retinal scans, IPL, and red light therapy for dry eye—tools that set them apart but weren't prominent on their old site.

I served as creative director on a custom photoshoot featuring real patients and staff, capturing the warm, approachable feel of the practice. The site is fully SEO-optimized, mobile responsive, and designed to help new patients easily find them online.

SAGE Veterinary Center's newest emergency and specialty care facility opened in Concord in 2022. After the success of the San Francisco recruitment microsite, they brought me on to create a similar experience for the new location. I developed the microsite within their existing brand guidelines, incorporating custom video, photography, and targeted messaging designed to support hiring efforts and help fill the new state-of-the-art facility with doctors, specialists, and staff.

The site successfully fulfilled its purpose as a focused recruitment and hiring tool during the launch phase of the Concord hospital. Following a later acquisition and transition, the microsite was ultimately retired. Please explore the full project below to see the broader creative work behind the launch, including lifestyle and architectural photography, recruitment videos, grand opening event design, signage, and environmental branding created to help bring the new facility to life.

Ratna Ling Retreat Center is one of my favorite places to visit and recharge—I've been there several times, and every experience is a reminder of how special it is. The grounds are breathtaking, and the accommodations strike the perfect balance between comfort and modern simplicity. I had the privilege of partnering with them to capture the essence of the retreat through photography and video, and to redesign their website from the ground up—bringing their serene energy into the digital space.

My client Sarah helps caregivers and educators create pathways to empower neurodivergent growth and success. Her work is both unique and powerful. Coming in with a fresh perspective allowed me to ask the right questions and design from a place of clarity.

I designed a streamlined, one-page Squarespace site that guides visitors through her offerings with clarity, flow, and intention. Everything is right where it needs to be.

This is proof that you don't need a multi-page website to make an impact. When the message is strong and the design and flow are thoughtful, a one page website can do all the heavy lifting.

The Volt Mobile Wireless website was designed to simplify and humanize the process of switching mobile carriers while clearly communicating the benefits of the Affordable Connectivity Program (ACP) to a broad, budget-conscious audience. I created a streamlined, responsive website experience focused on clarity, accessibility, and ease of navigation, helping users quickly understand the program and take action with confidence. While the ACP program has since been discontinued and the original site retired, the project remains a strong example of user-focused telecom website design and accessible communication strategy. You can also explore the broader Volt Mobile project to see the accompanying logo redesign, branded product graphics, and promotional video content created as part of the full campaign.

This project is a great example of how I bring strategy, messaging, video, photography, and web design together into one cohesive online experience.

When SAGE Veterinary Centers expanded their emergency pet hospital services into San Francisco, they needed a recruitment solution to attract doctors and staff. I focused on capturing what it would feel like to live and work at SAGE in the Mission District and built a dedicated microsite to support their hiring efforts.

Unfortunately due to a new acquisition, the site has been taken down as beautiful as it was. Please visit the design project below.

I worked with Julie Orr to create a website that highlights her beautiful landscapes, hardscapes, and outdoor living spaces. It was important to convey the simplicity of her design process while showcasing the sophistication of her work. I also designed a one-page landing site to promote her pergola product and services.

For this certified Mind Body Eating Coach, I designed a one-page website for Caitlin that connects with individuals who are struggling with food and body challenges and are looking for one-on-one support.

The clean, inviting design creates a space where visitors can envision a life free from the constant battle with food and body image. By getting to know Caitlin's journey and highlighting her expertise, compassionate approach, and personal struggles, the site becomes both an invitation to create sustainable transformation and inspiration to create change.

It was important for Caitlin to feel personally connected to both her image and the messaging on the site, so we incorporated her passion for bird photography, weaving in her own story and deep commitment to helping others.

San Francisco's Japantown is one of three remaining Japantowns in the entire US. The local community district decided to build a website in order to stimulate tourism. The new design includes an events calendar as well as an extensive database of dining, shopping, and lodging within the community.

Elaine Clark is a dynamic entrepreneur whose talents span voice-over performance, directing, coaching, public speaking, and casting. She's also an award-winning author and app developer.

I designed a website that captures the full scope of her work while integrating a Shop page to support sales of her books and apps.

As her brand evolved, so did the site over the years—becoming the home for her podcast Real. Talking. Tips., complete with custom branding and a dedicated content hub. We also developed a cohesive space for her monthly newsletters. The site continues to adapt alongside Elaine's ever-growing business.

Excellence in Investing Foundation produces an annual event called The Sohn San Francisco Investment Conference. This website was designed specifically to promote the conference and its speakers while guiding visitors to kindly donate to the foundation's cause while learning about its mission and beneficiaries.

The website portion of the project focused on refreshing key areas of ChocoPerfection’s existing Volusion ecommerce platform to better align with the elevated brand direction. The client wanted me to apply refreshed graphics and photography. I designed a custom homepage experience, product category graphics, branded headers, and a dedicated diabetic-focused page to help modernize the customer experience while working within the limitations of an existing site structure developed by another team. If you explore the full ChocoPerfection project, you’ll also see the broader packaging design system, product photography, point-of-sale materials, and brand development created as part of the overall transformation.

I designed this long-form landing page for VITALITI's Weight Loss Breakthrough Course as a high-converting sales funnel—strategically built to guide visitors through the brand story, educate them on the program's value, and drive sign-ups with clear, persuasive calls to action.

Be sure to check out the design project as I built out her entire brand, and another sales funnel you can take a look at.

VitaliTi Wellness brought me on to design their 10-Day Smoothie Reset program as a compelling lead magnet for their Weight Loss Breakthrough Course. I created a high-converting landing page and a beautifully designed 16-page program booklet that guides users through making the perfect smoothie and completing a successful 10-Day Smoothie Reset.

Sarah Kliban, a casting director based in San Francisco, needed a website that highlighted the range of her services and positioned her as a leading resource for directors, producers, and production companies in film and commercial work.

I refreshed her brand with targeted messaging, a clean visual identity, and a dedicated section showcasing her extensive film and television credits, all presented within a streamlined user experience that highlights her expertise and her commitment to diversity within the industry.

This one-page website, built for Ratna Ling Retreats, was designed specifically to attract companies and organizations that are looking for unique locations to host offsite, group retreats.

As a focal point of marketing activities, GoWall's website was designed to attract, educate, and convert target customers. It also serves as a customer support portal. Tracking tools and a CRM were used to measure the effectiveness of our launch programs.

Lama Palden, author and spiritual teacher, engaged us to create a simple but compelling website to support the launch of her new book and to promote her services, including spiritual counseling and speaking events.

This website is built using the same platform, tools, and approach I use for many of my client projects. It runs on WordPress, using the same theme I rely on for its flexibility, performance, and clean design.

I also host my site with the same service I recommend to clients, selected for its speed, security, and reliability. Like every site I build, mine requires regular updates and ongoing maintenance to stay secure and optimized. I treat my own digital presence with the same care and standards I bring to every project.