Fundraising Brochure Design and Branding for EatSF

Designing a Mission-Driven Identity and Print Collateral to Support Fundraising for a Public Health Initiative

The Challenge: Creating a Print Piece to Inspire Support for a Critical Food Access Program

EatSF needed a professionally designed fundraising brochure to engage donors and communicate its impact to supporters, public health partners, and potential funders. The goal was to help raise awareness, secure funding, and elevate the professionalism of the program’s outreach materials — all while staying rooted in the community-focused spirit of the work.

The Approach

I designed the EatSF logo, core visual identity, and an offset-printed brochure that served as a flagship fundraising piece. The content needed to be welcoming, informative, and emotionally resonant. The layout blended bold infographics, personal testimonials, and clear data storytelling to reinforce both urgency and optimism.

The Execution

Logo and Brand Design: Created a simple, friendly logo and identity system that reflected EatSF’s community values and health-focused mission.

Fundraising Brochure Design: Designed a multi-page printed brochure for offset production — combining data, testimonials, and vibrant visuals to support donor engagement and funding applications.

Print Production Oversight: Prepared files for high-quality offset printing and ensured production details met accessibility, color accuracy, and readability standards.

Impact-Driven Storytelling: Helped shape the visual delivery of key impact stats — including how EatSF vouchers improved access to healthy food and supported San Francisco’s local economy.

The campaign was successful in raising new funding for the program, helping EatSF reach thousands more low-income San Franciscans with fresh produce vouchers in the years following the brochure’s release.

CLIENT
EatSF

SCOPE OF WORK
Logo
Fundraising Brochure Booklet
Promotional Materials

Illustration of a red apple, orange carrot, and purple beet with green leaves, next to bold purple text reading "EAT SF.
Illustration of a red apple, orange carrot, and purple beet with green leaves, next to bold purple text reading "EAT SF.
A red onion, carrot, and beet with leaves are arranged on a wooden surface next to the words "EAT SF" spelled out using pieces of eggplant.
A person holds a "Vouchers 4 Veggies" card in a grocery store produce section, with shelves of fruits and vegetables visible in the background.
A close-up of a "Vouchers 4 Veggies" voucher resting on a pile of fresh mangoes. The voucher is for $5 off fresh or frozen fruits and vegetables and displays expiration dates and usage details.

The Tenderloin is one of San Francisco’s most severe food deserts. Through the EatSF voucher program, local convenience stores are now stocking fresh fruits and vegetables more frequently — in some cases increasing deliveries from twice a week to five times a week — helping improve access to healthy food for entire neighborhoods.

If you’d like to support a meaningful cause, consider donating to EatSF. They’re doing incredible work to bring fresh, healthy food to San Franciscans in need — and over 10,000 people are still on the waiting list. Every donation helps expand access to nutritious produce across the city. Learn more by visiting EatSFVoucher.org

A colorful city block features various small businesses, including a restaurant, barber shop, pawn shop, produce shop, pharmacy, and bakery. A speech bubble quotes a store owner about increased produce deliveries.
Illustration of a red apple, an orange carrot with green leaves, and a purple beetroot with leafy greens, arranged together on a white background.
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