Brand Identity and Mobile App Design Support for EatGreen

Creating the Visual Foundation and Launch Assets for a Plant-Based Food Discovery App

The Challenge: Designing a Look and Feel to Support a Mission-Driven Food App for Travelers

EatGreen needed to stand out in the competitive mobile app space, and strong mobile app branding was essential to clearly communicate its mission: helping travelers discover healthy, plant-based food options in airports around the world. The challenge was to quickly develop a cohesive identity system and supporting visuals that could help the founders gain traction, pitch to investors, and prepare for launch.

The Approach

I worked closely with the founding team to create a flexible identity system and a suite of visuals that could grow with the brand. This included app UI mockups, marketing collateral, and a landing page design that brought the EatGreen mission to life. The visual style was designed to feel fresh, modern, and universally appealing — with a focus on trust, simplicity, and ease of navigation.

The Execution

Brand Identity Design: Created a foundational visual system for the app, including logo, color palette, typography, and icon style.

UI/UX Support: Designed app interface mockups and provided visual guidance for mobile developers building the MVP.

Marketing Collateral: Delivered pitch decks, promotional materials, and branded templates for use in investor outreach and early marketing efforts.

Website Landing Page Design: Designed and built a mobile-friendly landing page to capture early interest and communicate the app’s core value proposition.

Product Development Support: Collaborated with the founding team to ensure brand consistency across assets during the app’s early development phase.

CLIENT
EatGreen

SCOPE OF WORK
Brand Identity
UI/UX
Product Development
Collateral
Website Landing Page Design

CASE STUDY

Connecting millions of travelers with healthier, plant-based food options 
in airports worldwide.

EatGreen was developed to meet the rapidly rising demand for easier access to healthy, sustainable menu options in mainstream venues, like airports. The plant-based food industry has soared in the past few years, driven in large part by millennial consumers who want healthier, more sustainable food choices, especially when traveling. Airports and their foodservice operators have taken notice of this massive market opportunity and many are getting on board by offering plant-based 
menu options. However they don’t highlight where or how to find them.

As devoted advocates of sustainability and plant-based alternatives, the founders of EatGreen saw the gap that exists between the demand for these foods and the ability to find them in dauntingly large venues. The seeds for the new app were sewn.

CLIENT
EatGreen

SCOPE OF WORK
Market Research
Business Strategy
Naming
Brand Strategy
Brand Identity
UI/UX
Product Development
Market Positioning
Content Development
Collateral
Website Design
Copywriting

Logo with the text "eat.green" in lowercase letters. The word "eat" is in white, and "green" is in dark green. A small orange dot separates the two words. The background is a light green color.
Logo with the text "eat.green" in lowercase letters. The word "eat" is in white, and "green" is in dark green. A small orange dot separates the two words. The background is a light green color.
A person is holding a smartphone while sitting next to an airplane window. The phone screen displays various app icons, including social media and messaging apps. In the top left corner, there's a spotlight on a green app icon with a leaf and bowl design.
A green business card with the company name "eat:green" and a contact named "Chris Audrio" is placed in front of a stack of similar cards. A smartphone displaying the same logo rests on top of the stack. The eat:green logotype design is also shown nearby.
A close-up of a smartphone screen displaying various app icons such as Mail, Maps, Home, Photos, Weather, Camera, News, and Health. The time displayed is 1:20. The phone has a sleek design with a notch at the top. The background is light gray.
Smartphone screen displaying the "eat green" application logo, featuring a green bowl with leaves emerging from it. The screen background is white, and the phone rests on a light-colored surface.
Three smartphones display different screens of a "eat-green" app. The screens show options for organic and healthy restaurants at various airports: Seattle, San Francisco, and Oakland, as well as a map. The backgrounds are dark, highlighting the screens.
A diagram with a propeller in the center is divided into three sections: Discovery & Purchase (orange), Consultation (blue), and Marketing Channel (green). The text "360° Solution" is below. The background shows an airplane wing over a cloudy sky during sunset.
A collage of slides and images from a business presentation about "Eat-Green," a platform for airport and airline services. It showcases product benefits, competitive advantages, market validation, and mobile app interfaces, with visuals of people and infographics.
A desktop monitor shows a website for "eat-green," a mobile app promoting healthy, plant-based food options in airports. The screen displays a phone with the app logo, flanked by photos of a woman using the app. A captioned banner highlights the app's purpose.
A cardboard container filled with fresh salad, including leafy greens, cherry tomatoes, shredded carrots, and purple cabbage, on a black background.
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