San Francisco Golden Gate Park 150th Anniversary Event Design

Golden Gate Park 150th Anniversary
Event Design, Activations & Print Production

The Challenge: Creating a Public Visual Experience to Match a Landmark Celebration

Golden Gate Park’s 150th Anniversary required a comprehensive event identity that could both honor the park’s history and energize tens of thousands of visitors. With the core branding already established, the San Francisco Parks Alliance and their event agency needed a design partner who could translate and expand that identity into a cohesive visual experience across banners, maps, wayfinding, and large-scale signage.

The Approach

I was brought on to collaborate closely with the event agency and creative director to shape and execute a park-wide visual experience. My role began with the creation of a high-impact visual pitch deck that showcased proposed touchpoints and activations. From there, I expanded the creative direction into real-world deliverables, balancing aesthetics with clarity and production feasibility.

The Execution

Large-Scale Signage: Designed banner flags and key signage that honored the park’s legacy while introducing the Celebration Brand’s bold visual language.

Wayfinding Towers: Created 4-sided tower structures to guide guests across the park, doubling as sponsor recognition assets.

Illustrated Map: Developed a detailed, illustrated navigation map to help attendees explore the sprawling layout.

Production-Ready Assets: Supplied fully prepared print files and specifications for every piece, ensuring smooth execution from print to installation.

This project brought together conceptual design thinking, collaboration, production expertise, and a love for creating public visual experiences that inform, inspire, and celebrate community.

CLIENT
DPEM Event Agency
San Francisco Parks Alliance

SCOPE OF WORK
Pitch Deck
Signage & Banner Flag Designs
Wayfinding Directional Towers
Map Design
Shuttle Vehicle Wrap
Production for Print

Graphic design with bright green, blue, and white shapes resembling a map, featuring the text "Golden Gate Park 150 Years" on the left and several abstract map segments on the right.
A city street lined with large banners reading “Golden Gate Park 150 Years” and colorful flags; cars and people move through a green, tree-filled park area under a bright sky.
Event Design
A signboard in Golden Gate Park displays a detailed map and legend for navigating the park. In the background, a person bikes past trees and grass under a clear, sunny sky.
A tall welcome sign listing attractions stands at the entrance of Golden Gate Park as people walk, cycle, and relax in the sunlit green space with trees and blue sky in the background.
A feather-shaped sign reads “SHUTTLE STOP” with text in English, Chinese, and Spanish. The sign stands on a path in a park with grass, palm trees, and a modern glass building in the background.
A green and yellow shuttle bus labeled "Golden Gate Park Shuttle" is parked on a street with a large white Ferris wheel and palm trees visible in the background under a clear blue sky.

Photo: SFMTA

Three colorful event posters for Golden Gate Park feature bold text and abstract shapes. The posters announce music, a food workshop, and a Redwood Memorial Grove event, with dates and sponsors shown.
A white continuous line on a black background forms two mountain-like peaks, one larger and one smaller, connected by uneven segments. Thin, dotted lines extend vertically from the peaks downward.
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